This pomade with natural sheen & hold promotes waves & restores moisture, going on light & easy & rinsing out clean. It’s formulated for short & brushable hairstyles.
MAXIMUM WAVEMAKING: With its maximum hold strength, this pomade delivers maximum wavemaking, the perfect styling product for short & brushable hair. It goes on light & rinses out clean!
STYLING PRODUCTS: We make an array of products for all types of curly hair, including moisture-sealing gels & leave-in sprays, rejuvenating oils, pomades, creams, butters & protective edge savers.
UNIQUE LOOKS: We help people of color celebrate unique looks & styles with an array of treatments, colors & styling products for all hair types: curly, wavy, natural, relaxed, transitioning & more.
SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products & services specially designed for their needs.